Boux Avenue | Oliver Bonas | Wallis | French Connection
The Fashion Files
UI Design
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Art Direction
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Video Production
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Animation
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Illustration
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Campaign Identity
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UI Design 〰️ Art Direction 〰️ Video Production 〰️ Animation 〰️ Illustration 〰️ Campaign Identity 〰️
The Fashion Files.
A collection of highlights from years spent in senior creative roles across the fashion retail industry. From art direction and video production that amplified campaign storytelling, to crafting digital experiences, editorial content and even store windows, these moments showcase the breadth of my design approach – blending hands-on execution with the conceptual thinking that defines my work.
Boux Avenue // SS23 SCOOPS Campaign.
Assisted art direction and production, plus designed all marketing collateral, including: shoppable campaign feature page, press lookbook, and bespoke illustrated stickers for surprise & delight in delivery packaging.
Boux Avenue x Coppafeel x Jo’s Cervical Cancer Trust
// Awareness Campaign.
Social content created for Boux’s charity partnerships, working with an inspiring group of women to share their stories of cervical and breast cancer. In an intimate studio set up, I led the art direction of video, b-roll and stills, creating a hero campaign film and individual story edits. Condensing such powerful journeys into short pieces was challenging but deeply rewarding. The campaign resonated strongly and met our objectives of awareness – generating 146K views in the first 24 hours and overwhelmingly positive feedback.
Oliver Bonas // Lookbooks.
Shoppable digital lookbooks introduced on site for AW21 & SS22. Crafted with an elevated, editorial quality to position OB fashion in a more premium sartorial space, whilst keeping a commercial focus.
Oliver Bonas // In-Store Screens.
A suite of in-store screen videos, created to inspire and bridge the gap between the physical and digital shopping experience. Campaign visuals and motion graphics showcased key categories and seasonal stories, while promoting in-store services, account acquisition and inspirational online content.
Wallis in NYC // Influencer Marketing Campaign.
A trip to New York City on a (very) limited budget resulted in me directing, filming and editing the campaign video, in addition to designing all accompanying marketing material. This spanned a visual identity, editorial content features, emails, branded animations and real-time social content.
French Connection // Sale Campaign.
My winning end of season sale concept and omni-channel execution, influencing a year-on-year revenue increase of 20% in the first week of launch.
French Connection & Great Plains // Still Life Art Direction.
Selection of still-life imagery concepted and directed to support seasonal stories and collection launches. Balancing lifestyle inspiration with commercial drive, from elevated workwear edits to Chinese-zodiac origami jewellery.
